The Traffic Injury Research Foundation (TIRF)’s Sober Smart Driving website (formerly Change the Conversation), with funding provided by Beer Canada, shares knowledge and research to answer common questions about alcohol and impaired driving. It contains facts to help Canadians speak up about the risks associated with drinking and driving and why they choose not to drink and drive.
Today, less than 10% of Canadians self-report driving after drinking when they thought they were over the legal limit and fatal road crashes involving a drinking driver have declined substantially. Still, alcohol is a contributing factor in slightly more than one in four (28.8%) of all road deaths in 2016.