Sober Smart Driving

Decide to drive alcohol free.

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Posters & PSAs

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Comfy couch for the win!

My Car Rules…

Hand over the keys…

Make a deal to call a friend/family member for a safe ride.

This IS my sober ride

Driving impaired from the office party is a career-limiting manoeuvre

A holiday is NO excuse for driving loaded

If you have to ask yourself if you’re okay to drive, odds are you’re not

I won’t risk my licence I’m taking the bus

I never expected HER to drink and drive

Full Colour

Comfy couch for the win!

My Car Rules…

Hand over the keys…

Make a deal to call a friend/family member for a safe ride.

This IS my sober ride

I never expected HER to drink and drive

I won’t risk my licence I’m taking the bus

If you have to ask yourself if you’re okay to drive, odds are you’re not

A holiday is NO excuse for driving loaded

Driving impaired from the office party is a career-limiting manoeuvre

NEW Public Service Announcements

Thank you to the media outlets and radio stations that run our Traffic Injury Research Foundation (Registered Charity No. 10813 5641 RR0001) Sober Smart Driving PSAs. Please contact us to learn more or to receive the entire suite of PSAs to run on your station. <anchor>

Holiday Ads

Download, post & share

Thank you to our 2025 holiday ad campaign partner: MADD Canada

Also, check out our 2025 #MySafeRoadHome blog, Women’s Straight Talk on Drinking & Driving: Choices, Risks & Realities in 2025 | Sharing tips on staying safe, woman to woman

Thank you to our 2024 holiday ad campaign partner: MADD Canada